Alex Cruzvergara is a Colombian-American cinematographer and director based in San Francisco. He trained as an engineer, studied the violin from an early age, and spent years working in high-pressure environments that demanded calm, precision, and the ability to read a room instantly.

Those skills don't leave you. They show up in how he builds a shot, runs a set, and — perhaps most importantly — how he makes people feel in front of a lens.

Alex has a rare gift for putting subjects at ease. Trained in the psychology of human connection, he creates the conditions for footage that feels unrehearsed, because it is. It's why executives at Airbnb, OpenAI, Anthropic, and Brex trust him with their most visible work.

He founded East Broad Media with a clear intention: to build a production company worthy of the most demanding clients in tech, venture, and finance — while making more time for what matters most. His son Andreas, who is half Chinese and half Colombian, is part of why Alex is committed to bringing diversity to every crew and every frame.

His work has generated hundreds of millions of views across broadcast and social. His clients don't come back because the videos performed. They come back because working with Alex is different.